The Future of Oral Tradition?

Today i am wondering what might have been written about changes in the nature of Oral Tradition with technological advancements. In particular, the affect of commercial recording industry on traditional music (in Scotland). Other than large amounts of varied music being more accessible, the popular recording artists of the traditional music world are highly influential in shaping the listening habits, repertoire, identity/perception and performance styles of the traditional music community. It is now a primary method of transmission - key artist recording to mass musicians - is this the future of Oral Tradition?